Our proposed brand schematic explains the meaning and function of each of the brand elements – from logo to typeface to color palette to messaging – and the thinking that went into the brand’s development.
Download the Proposed Brand Schematic.
Updates
Creative Development Under Way
We are now in the creative development phase of our work and in the process of creating a logo and a tagline that represent Garland well.
This is typically the most challenging part of any branding process, but we estimate this phase will be completed within the next two months.
Brand Research Complete
We’ve completed the in-depth interview process and a summary of the eight major themes it uncovered.
Download the Research Summary.
Brand Research Update
This week, approximately half of our in-depth interviews will be complete. The opinions and insights we’re collecting as a part of this process are giving us the framework we’ll use to build the new brand.
A summary of the research findings will be posted soon.
Brand Research Kicks Off
We’re beginning interviews with a number of local community and business stakeholders about their opinions of the city’s strengths and unique assets. Stay tuned for full research report posted here.
Project Approach and Timeline
From research to identity creation to marketing planning, learn more about our process and upcoming milestones by checking out the project approach and timeline.
Download the Project Approach.
Download the Project Timeline.
