We’ve completed the in-depth interview process and a summary of the eight major themes it uncovered.
Download the Research Summary.
Welcome to Brand-Garland.com. In keeping with our desire to be transparent to Garland residents, we have established this site to keep people up-to-date regarding the brand renewal process currently underway. We encourage you to check back from time to time to receive the latest information, and to contribute ideas and recommendations to our brand consultant.
Updates
Brand Research Update
This week, approximately half of our in-depth interviews will be complete. The opinions and insights we’re collecting as a part of this process are giving us the framework we’ll use to build the new brand.
A summary of the research findings will be posted soon.
Brand Research Kicks Off
We’re beginning interviews with a number of local community and business stakeholders about their opinions of the city’s strengths and unique assets. Stay tuned for full research report posted here.
